You cannot waste a second on the internet, speed up WordPress matters, especially when it comes to loading time. In fact, if your WordPress site is sluggish and forces users to wait for a few seconds, then you can immediately feel negative effects. You can see rising bounce rates, fewer conversions, and poor search rankings.
Fortunately, there are many things you can do to avoid these problems. As a platform, WordPress offers a lot of options for optimization to make your site faster and more reliable. In fact, even if you are not a website optimization expert, you can use several methods to quickly improve your site’s loading time.
In this article, we will be guiding you on how you can optimize or speed up your WordPress Site:
Why a Fast Website is a necessity?
Things have changed a lot since the beginning of the internet. Today’s users are expecting a lot of speed in loading time, and your site has to meet those expectations. In fact, to ensure that your site is fast and performs well, it is the first of Google’s four web fundamentals, and it is easy to see why.
The biggest issue with having a slow website is that your users will often lose patience and leave. It negatively affects your rate bounce rate, which reflects the number of visitors who go away after viewing only one page. Forty-seven percent of users expect to load sites in two seconds or less, and if it does not load within three seconds then 40 percent of the site will leave. In addition, there may be a deficit of 7% in conversions by a delay of just a second.
Those numbers can be shocking, but they help to demonstrate the importance of maintaining a fast, reliable site. If lost traffic and conversions are not convinced enough, then you should consider your site’s search engine optimization (SEO) too. Speed is a factor that Google cares about, so the slow pages can reduce your search ranking.
Reasons for your site slow down
You should now be fully aware of the negative results that can be loaded on your site for a long time. However, this is equally important that you know what causes the site to slow down in the first place. We will think more deeply about some of the reasons that happen later. Right now, let’s walk through some of the most common criminals.
The most likely cause of slow loading time and lack of performance is simply a poorly constructed website. However, the hosting provider and plan you choose are also important factors, so you need to make sure that you select a quality web host for your site.
How to test your site’s current speed
Now when you understand some of the reasons behind the slow loading speed, check your own site and see how good it is at present. The best way to find out whether your site is suffering from recession is to test it thoroughly and regularly. Fortunately, there are free tools that you can use to gather this information quickly.
- Pingdom tools
Ways to optimize your WordPress Website’s speed
- Choosing a quality hosting plan
Choosing the right hosting plan is one of the first and most important options for your website. Since your web host is where your site ‘lives’, it determines the speed, performance of your site and how it can face high traffic.
For this reason, it is important that you choose a hosting provider and plan according to your needs. For example, you can look at DreamPress – our own managed WordPress hosting plan. This plan provides fast SSD-based storage and other built-in speed optimization solutions such as caching plugins. Using managed hosting makes it easier to extend and scale your site over time.
- Keep your plugin, WordPress and themes updated
It is necessary that when they are available, do not ignore the updates, whether they are core updates for your WordPress installation or new versions of your WordPress support themes or plugins. The most important reason for this is security because new updates will ensure that your site is protected from the latest threats.
However, keeping your site up to date will also ensure that it stays as fast as possible. WordPress developers are always improving core software to be fast and better optimized. By updating, you are ensuring that every aspect of WordPress is running on peak performance.
- Implement caching to reduce the number of requests your site handles
This ensures that every time someone has to make a trip to your site’s files to request and load directly from the server. Caching greatly reduces the resources needed to run your site, which can give it a lot of speed.
Caching can be very technical, but it’s really easy to implement on a WordPress site. You can use several plugins to do this. WP Super Cache is by far the most popular caching plugin because it is completely free and very easy to configure.
- Optimize image to reduce the size of your media files.
Image optimization is a compulsory tool. Large file sizes have negative effects on loading time and bandwidth usage, which bothers the overall user experience. It can also not be clear which images are the worst culprit because the size of the file is not always related to the size of the physical image.
Image optimization is a process that compresses the size of an image file without affecting its quality. This is easy to implement, and you can fully automate the process. The first method you can use before you can customize your images, you can upload them to your site. We recommend TinyPNG because it is free and very easy to use.
These are some of the important points which we covered here, while there are many other ways as well as necessary as them for speed optimization.