Today, the mobile app market is considered as one of the most competitive spaces across the world. Currently, the app stores of different platforms are crowded and have millions of applications. When it comes to iOS App store, it has more than 3 million apps, whereas Google Play Store has 3.5+ million applications as of Jan 2019.
Between many apps and the high cost of advertising, acquiring and retaining users become quite difficult than ever. Marketing an app successfully specific to the apps industry has never been more valuable.
Being a professional app marketer, your main work is to cut through that clutter and get in front of the right audiences. By boosting exposure for your application, you can get help in boosting the number of downloads, boost store rankings and eventually drive revenue for your business.
The most important strategy to increase exposure of your application is an app store optimization that is also described as ASO. This strategy can be distinct as the ongoing process of testing and measurement updates to the app store marketing assets with the main aim of boosting the visibility of the app.
In this post, we will discuss how to make your app discoverable in the app store, so go through this article and make your mobile app discoverable.
5 Easy Ways to Follow to Make an App More Visible to the Public
Make Sure to Choose Right Category
Before you choose the category of your application, you need to consider your app’s most natural fit and how you are going to target users and how they are likely to find you. It’s all about fit, user behavior, and your competitors.
You can check out other applications that similar to your app and look what they are doing so that you can get additional inspiration. Selecting a right category of the app is highly important so that users can easily find you without any difficulty.
The Length of Your App’s Name
Do you know that there are lots of applications that have big titles? While using long titles, you should rethink. Earlier, developers used to have up to 225 the number of characters, but now they can only use 100 characters as it has been restricted.
If you will choose a long title for your app, you might lose users as someone, who is searching an app and got two options – one with a short title and another with your long title, he would go with the short name. Therefore, the length of your application plays an important role, so you should ensure that your app has a short and sweet title that
people easily get in their mind.
Make Organic Ratings and Reviews
It is highly important for you to give attention to what your users are saying about your application. You can track down your rankings and reviews so that you can see what your users are responding about the app.
When you update or include any new feature in your application, you should track the response of your users as it will give an idea about your users’ mind. Moreover, you can show your users that you are listening and addressing their feedback. You can easily do this through your blog and release important notes.
Including Required Keywords
As we all know that the algorithm on the app store makes use of the number of keywords on an app to rank it on the mobile store; therefore, you should make sure that you integrate necessary keywords with no competition and frequent search traffic.
This would help you to boost your app’s chances of being easily discoverable by our users. In addition to this, you do not have to keep repeating keywords because the app store is known for using only one keyword for the ranking purpose.
Quick User Feedback
You should target high points and enhance the possibility of receiving a positive review by asking for feedback when a user is having a wonderful moment with your application. Make sure that you approach trusted reviewers, who give accurate feedback about your application.
You should also consider asking beta users and professionals to give their honest review. Once your application goes live, the review section on the app page will be barren. Instead of waiting to document their honest thoughts.
So, these are the five simple ways to make your application discoverable in the app store. By making your app more discoverable, you can allow your users to access your app without any hassle. Moreover, if you want to customize your application and new features, you can hire a right mobile software development company that has requisite years of experience.