How To Turn Unwanted Leads Into Potential Customers by Improving Data Quality


Everyone likes to use clean data, and while there are a number of things that you can do in order to ensure that your database is clean, there are times that the entire database that you have collected is of no use whatsoever and the data accumulated turns out to be very poor in terms of leads. If the database that you have accumulated of late is not working well for you; then data quality checks can help you in a number of ways because not only will this help you identify what is going wrong with the data that you are accumulating but it also helps you to take the right necessary measures that will be required in order to ensure that the data accumulated is it better quality and it can come handy to the business.

At the end of the day, there are various ways you can market your business and get leads, but if the way you are marketing your business is not effective then the leads generated from the entire process will not be beneficial for your business and the complete process will be a waste of time.

Most business owners take their time to experiment with different marketing techniques before they finally stick to one that works well for them. This is a great way to decide which marketing technique works well in helping you generate good quality data not only because this will help to increase better leads it will also help your business to get the right kind of exposure that you are looking for.

Cleaning Your Data

There is no denying that cleaning data on a regular basis may seem to be a difficult task and some businesses choose to ignore the process completely because they believe that the data can be used as is. The truth, however, is if you start regularly cleaning your data you will not need to worry about wasting a lot of time in generating good quality leads and you will eventually be left with data that is high quality and can be used over and over again to generate and increase revenue for the business.

You need to have a good quality data cleaning system and place that not only helps you to clean the data effectively but manages to do it in a short time span so that you do not need to wait for a long time before you have your hands on good quality data that is clean.

You also need to make sure that once you have clean data in the business you should keep maintaining the data by regularly running checks and ensuring that each time you add new data to the list it is cleaned and it is checked for deduplication as well. While this process may add a few steps to the workload it is always better and it is highly recommended if you want to have smooth functionality in the organization.

Data Management

One of the best ways to improve the quality of a database is to make sure that your data management is precise and done in a specified format. One of the worst things that can happen to data is it getting outdated. This happens when an organization sits on a database for too long and does not utilize it for any purpose. People usually change their phone numbers and email ids every now and then. When you do not make the most of a database for the first 6 months, there is very little chance that you will get any quality leads out of it.

One of the things that you need to make sure is that your database is compiled and kept in a centralised location. This way you will give a chance to every department to access the database and make the most of it. If you are not too sure how to utilise the database then you need to get in the right experts so that they will help you get your data management processes in place. You also need to make sure that the data is in the right format. Various departments have different ways of handling the data and storing them. If each department saves their data in their own format, it will become very difficult for somebody to read the collated data from all departments. This is because it will not be in one tabular format and it will take a long time to collect and sort out all the data in the same format. This is the reason data management needs to be specified to all the departments so that the end result can be usable without too much human intervention.

Deduping Is Important

A number of companies usually ignore this but data deduplication is extremely crucial. While organizations do not like to lose out on entries from their database, managing duplicate entries are not really something that you want to be doing. Imagine one particular entry being fed into the database 10 times. That customer will be contacted 10 times and he or she will have to say no to your representative over and over again. Imagine the impact that it would have on the customer and the impression that he or she would have of your organization. This is the reason data deduplication needs to become a part of your regular process. If you keep on accumulating duplicate data, it will create a huge mess and at the end of the day, your organization will suffer the consequences.

Monitor Bad Data

There are times when an organization would receive a lot of bad data and it would corrupt the entire database. You need to make sure that you are monitoring this data and see where the bad data is coming from. The number of sources that companies usually received their database. Some of the sources can provide useful leads, while others are just a waste of time. You need to stay on top of your database and see where the invalid data is coming from and stop it immediately.


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