Automation is like the legendary King Midas, whose touch could turn everything into gold. All industries who adopted automation, they can change beyond identification. In the retail sector, changes are always visible. Automation issued to bring the new trends in the retail sector and to impact retail touch points and retail technology. All Consumers can take the benefit from retail automation, and other small organisation can also take this advantage.
Retail automation trends
- Enhance the customer experience: Automation is used to improve the customer experience. In various malls, the smart card system with RFID technology uses, and that card allowed customers to park their cars without the need for a ticket. The Order & Pay application is another example of automation where automation has done correctly. With the help of this application, a customer can pre-order items and pick them up from their nearest store, without having to make a row. The customer scoring system is an excellent example for all brands, where they can work on the customer experience. The scoring system identifies disgruntled clients, so brands can interact with them and correct their image in the eye of the customer. A small business learns lessons from these examples. The experiences are:
First, company needs to use automation, where they can connect with customers to get an idea of their opinion of the brand image, so automation in Retail plays an important role. And second, a company does not have to automate every aspect of its workflow. They need to find more ideas to improve the experience of the customer and automate its execution, that’s all.
- Automation of commitment: – The commitment of the consumer, thought to be a creative process, and can be automated. It is a separate process, can be achieved by:
#justify purchases: This type of automation used to get rid of impulse purchases and make the purchase based on the context. The most recent approach is to rationalise purchases from customers. The entire great brand called 7-Eleven offers customers promotions based on the location and weather. This approach depends mostly on automation.
#Using surveys: Customer surveys not only get practical information but also perform like a function which means this is used to interact with customers. However, in every organization, there is a need to automate this.
The most modern tools survey clients to discover a pattern in their liking levels and parameterise it. Automated consumer surveys, depend upon the efficiency of the tool.
- Automation of UGC:-Brands now let the customers talk. The content generated by the user (UGC) generates trust, creates loyalty to the brand and is a kind of free publicity. Automation makes the UGC more valuable.
A survey that is used by e-commerce shows how automated UGC benefits all the retail brands, who sell fashion products and accessories. The production of the feedback loop increases when the UGC is automated. Because the automated UGC comes from specific consumer segments after measuring the level of customer satisfaction and always provides actionable information.
The buyers are always in changing mode. The Customer thought for the brands are changing, and the buying habits are also changing. They never respond longer to any brand content or promotional content. So now Automation controls this change and suggests to retail brands the best course of action to enhance their sales. For any small points of sale, automation is the need of the hour.